Privacy notice
The site is not taking trip requests at the moment, so it collects no names or contact details. The sections below describe what happens to a trip request sent before then. This notice describes what the site does today. It is with a professional for review before launch, and any change will be dated here.
Who is responsible for your details
Explore Lapland, the trip-planning service published at explore-lapland.com, decides what happens to the details you send. The registered company behind it, and a direct address for data questions, are being added to this notice.
What we collect, and only when you send it
When you send a trip request we keep what you give us:
- when you want to travel and for how many nights
- who is travelling, including children’s ages if you give them
- what matters to you on the trip, anything else you write, and your budget choice
- your name, your email address, and a phone number if you give one
- that you agreed to this notice, and when, and whether you asked for planning notes by email
- the page you sent the request from, the page that brought you there, and any campaign tags in the address
- if you allowed measurement, the site that first sent you to us during that visit and the campaign tags of the first page you opened (below)
We do not keep your IP address with your request. We do use it once, and not in a form anyone can read back: to stop the form being submitted over and over, the site keeps a one-way scrambled version of the address, with no name or request attached, and deletes it after an hour. The original address is never written down. Where the site sits behind Cloudflare, the address Cloudflare passes on is the one scrambled.
Why we use it
To pass your trip request to one Lapland travel company, chosen for your dates and interests, so that it can contact you with a trip plan and package prices. The form offers exactly this, and you agree to it when you send it. If you ticked the box for seasonal planning notes, we also use your email to send those, until you unsubscribe.
Who sees it
- Us, to read your request and choose the company that fits it.
- One Lapland travel company we choose for your request (below): it receives your trip request and your name, email and phone number, and contacts you with a trip plan and package prices. From then on it uses your details under its own privacy notice. It may pay us for the request.
- The companies that host this website and send its email, which store and carry the details for us.
- Google, only if you allow measurement (below). We do not send it what you write in a trip request.
The travel companies we pass requests to
Tour operators and travel agencies that sell trips to Lapland. We choose one for each request, by its dates and interests, and pass the request to that company only. When we do, we email you the company’s name. From then on it uses your details under its own privacy notice, which it has to give you, and it may pay us for the request.
How long we keep it
The period is not set yet, and this section will state it before launch. Until it is, we keep a trip request only as long as we need it to answer you and to answer any question you raise afterwards.
Cookies and browser storage
We set no cookies for visitors unless you allow measurement. Your answers to the trip request are not saved in your browser. Your measurement choice is saved in your browser, so we do not ask on every page, and if you allow measurement, so is the note of where this visit came from, until you close the tab.
Measuring visits
A banner at the foot of the site asks whether we can measure your visit. Until you answer, nothing is measured, and if you choose “No measurement”, nothing is.
If you choose “Allow measurement”, your browser loads Google Tag Manager, a Google service, and through it the measurement tools we have set up there, so we can count visits and see which pages help people plan. The container holds one tool: Google Analytics 4, measurement ID G-0SLLV3THFD. It sets cookies in your browser and sends Google the pages you view, the page that brought you here, your device, browser and approximate location from your IP address, and events such as scrolling and clicks on links that leave the site. It does not receive anything you type into the trip request. Google keeps the details of individual visits for the period set on our Google Analytics account, which is 2 or 14 months.
“Allow measurement” also lets your browser keep a note for the current visit only: the address of the site that sent you here (the site’s name, nothing from the page) and any campaign tags on the first page you opened. It is deleted when you close the tab, and at once if you choose “No measurement”. If you send a trip request during that visit, the note goes with it, so we can tell whether people find us through search engines, AI assistants, other sites or our own campaigns.
We keep your choice for six months, then ask again. You can change it at any time with “Measurement choices” at the foot of every page, and changing it is exactly as easy as making it.
We also keep a count of how the banner is answered, so we can see whether it is understood: one number a day for how many people were asked, how many allowed, how many refused and how many changed their mind, split by language. It is a count and nothing else. No identifier, no address, no page and nothing that could be traced to you goes with it, so this part is not personal data and it happens whether or not you allow measurement.